say they use ways to analyze the performance of their blog. “The Power of Interactive Content (+6 Content Examples to Use)”, 603.809.4164. Videos added to email content can increase click rates by 300%. Clients actually expect you to give them that experience! So the reason why conversion rates are 2.4% higher for interactive content is because interactive videos involve users in a way that static content can’t. (HubSpot, 2020) "Content Marketing Strategy" is the most searched query related to content marketing. 85% of all internet users in the United States watched online video content monthly on any of their devices (Statista, 2018). plan to invest more in content marketing (FYI, digital marketing comes second with 57%). Hm… let’s see: Facebook, YouTube, Instagram, Snapchat, Tumblr, Pinterest, and so many others. Those types of commercials don’t call for an immediate response. . set priority to content quality over quantity. What does it mean to have value? Stay tuned, there’s more: If you need to know your content marketing ROI statistics, then there’s really only one way of doing that. Knowing where and how to spend content budget effectively is a must. Importance of Interactive Content. Today you can find a blog post for just about anything. Some of the best examples of content marketing are ebooks, entertainment content such as videos and blogs, and webinars. (I am sure we all know which number 1 is. You may be a business owner, an entrepreneur, or a freelance blogger. Take action and make the best out of that information. 15. 21 Interactive Content Stats That Marketers Need to Know in 2020 In December 2018, Netflix viewers were introduced to the platform's first interactive film, Black Mirror: Bandersnatch ., Akhtar, O. “The State of Interactive Content Marketing: Statistics and Trends.”, Dubey, E. (2019, May). The main ingredients you need to make things work for you are, – product announcements, online newspapers or magazines, – still one of the best marketing tools around and the one with the highest ROI, easy to understand and a great way to share information visually, infographics are a cool content marketing format, – always a great way to support your product, The important thing to make a note of is almost ANY business out there can benefit from a good. Both B2B and B2C marketers love content marketing nowadays even for that reason alone. , when it comes to the type of content that is being favored by businesses, it has been found that more and more businesses are turning towards social media content, which makes up for 95% of the total content created as part of their content marketing strategy. (2013, April). Almost 3 out of 4 people will recommend a brand based on whether or not they offer giveaways and competitions. Here, overlaid interactive graphics on a static image of the United States to demonstrate current wind speeds across the nation—a feast for the eyes! 7. You may also view website tutorials for the interactive content: Interactive content, interactive maps, population pyramids, … The difference is in how this information is presented to a reader. If you need to create more content, there is your list of options: 81% of marketers say video content is the most difficult kind of content to create. in audio/visual content usage among B2C marketing. “Why We’re More Likely To Remember Content With Images And Video (Infographic).”, Keefe, C. (2019, September). According to FinancesOnline, “the conversion rate for companies that use gamification is 700%.”. Today, content marketing in all its forms is considered to be the backbone of any successful marketing strategy, regardless of the size of the company or the niche it operates in. According to the BBC website: “Investigate how the world around you has changed since you’ve been alive; from the amount the sea has risen, and the tectonic plates have moved, to the number of earthquakes and volcanoes that have erupted.”. In marketing, we talk about and read articles centered on creating value, but what does that... Getting ready to write involves more than sketching out an outline. Download gold price historical data from 1970 to 2020 and get the live gold spot price in 12 currencies and 6 weights. The main ingredients you need to make things work for you are keywords, quality content, web design, user experience, and traffic. For example: Here’s how it works. using long-form content is that it allows readers to get more information out of reading a single long-form article or blog post. (2019, August). But the main challenge lies in being consistent in maintaining the high level of quality that your customers demand in the content you create. It comes in many forms, from interactive video, to assessments, to interactive eBooks and beyond—the point is that there’s much to choose from. “Global Gamification Market 2019-2023| 30% CAGR Projection Over the Next Five Years | Technavio”. Help for Survey Participants 2020 Census 2020 Census Operational Information American Community ... Business Formation Statistics (BFS) Business Applications. Referrals are the greatest source of conversion on an ecommerce website. (HubSpot, 2020) Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy. It isn’t just for kids, tweens, and teens. It will take 270 electoral votes to win the 2020 presidential election. Submit. Read on to find out more content strategy statistics that will help you in your content marketing efforts. Around six out every ten brands use infographics in their marketing. For example, the NY Times released an interactive calculator that computed the amount you’d get back as a result to the changes in the U.S. tax code in 2017. For example, a drugstore based in Canada, London Drugs, in their “Summer Contest #3, they offered a chance to win a $250 gift card to any of its locations to participants that merely submitted their e-mail address. 21. If you need a, , then here’s a statistic you simply cannot ignore. But with so many choices of interactive content out there, it paints the picture that it’s complex. show video is the future of marketing. MESH is a digital marketing agency that has pioneered Account-Based Marketing via our proprietary Outcome Driven Marketing (ODM) methodology. In other words, the more posts – the better your chances of making a sale! have a designated employee to monitor content creation. Chances are, there are at least one or two points that you haven’t considered so far. Count on content marketing statistics! According to the state of the content marketing industry, facts point that the best way to promote your products or services is using content marketing. 61% of businesses say that changes in search algorithms are their top concern. Taken together, games have a bright future and convert, if you reinvest in them. CAGR, according to Investopedia, is “the rate of return that would be required for an investment to grow from its beginning balance to its ending balance, assuming the profits were reinvested at the end of each year of the investment’s lifespan.”. It’s a further example of just how specific to make the prizes in your contests. This is no time for a business to stand still, as the younger demographics and more tech-savvy consumers of today want brands to connect with them in new and exciting ways that make the customer journey easier and more enjoyable. Content marketing is 3 times more efficient in terms of leads than outbound marketing. It offers something to every kind of audience, and it is highly personalized, compared to most other approaches. 540 North Commercial St, Ste 308 While few companies are actually using it to deepen relationships with their customers, this trend is likely to take off in the coming years. (2017, March). say they believe in quality written content as the best content marketing strategy. To create value and trust, facts, statistics and quotes could be included in content. Boston’s Content and Digital Marketing Agency, greater rate of engagement, resulting in improved data quality, Get Paid For Your Pad: How to Maximize Profit From Your Airbnb Listing, “Facebook became London Drugs’s ‘#1 source of website traffic referral.’”, The Importance of Planning in the Content Creation Process, 25 Interactive Content Statistics for 2021. 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